Skip to content

Embracing sustainable technology adoption this Earth Hour: a mission beyond saving energy

Bogdan Nedelcov
Bogdan Nedelcov

Mar 23, 2023

As Earth Hour approaches, companies around the globe are reminded of the importance of adopting sustainable technologies and practices. This symbolic event challenges us to reflect on the environmental impact of our decisions and consider how we can make meaningful changes to create a more sustainable future. This blog post delves into the vital role that actionable insights play in helping businesses optimize their ESG (Environmental, Social, and Governance) efforts while reducing costs and driving growth. 

Sustainability through data-driven decisions 

The first step towards a sustainable future is gaining a deep understanding of the environmental impact of each aspect of your business. By harnessing the power of detailed analytics, businesses can gain unprecedented visibility into their resource consumption, allowing them to make informed decisions that align with their ESG objectives. 

Moreover, companies that prioritize their ESG strategies are often seen as more responsible, sustainable, and attractive to stakeholders such as customers, employees, investors, and regulators, as this McKinsey report shows.  


Image Source

Furthermore, real-time infrastructure cost analytics empower businesses to identify areas of improvement, streamline their operations, and allocate resources more efficiently. Through this process, businesses can not only reduce their environmental footprint but also optimize their usage, ultimately driving growth. 

Optimizing for ESG and overall impact 

When businesses have access to comprehensive data on their resource consumption, they can make targeted product decisions that result in tangible ESG improvements. For instance, by identifying a feature that consumes a significant amount of resources, businesses can implement changes to reduce its consumption by 30%, subsequently lowering overall cloud costs by 10%. This level of granular analysis helps businesses put a tangible ROI on engineering work, fostering more sustainable product development. 

As companies focus on high-value users and gain better visibility over their revenue streams, they can make informed decisions that align with their ESG goals. By incorporating usage and consumption data into aggregated reports, businesses can better understand the impact of their cloud partnerships on their overall ESG strategy. 

'We believe that technology can and should be a force for good. By taking a proactive approach to ESG and sustainable technology adoption, we are helping our customers not only achieve scalability, but also minimize their carbon footprint and positively impact the world around them. Our clients expect this from us – to be a beacon of support of ESG integration.', says Bogdan Nedelcov, CEO of Kubeark.

Addressing the “zombie server” challenge  

An often-overlooked aspect of sustainable technology adoption is the elimination of 'zombie' servers. We’ve talked about this before: these idle devices, although no longer in use, continue to consume energy and resources. In fact, according to a report by The Wall Street Journal, zombie servers account for up to 30% of data center electricity consumption.  

Additionally, a report by the International Energy Agency found that data centers consume approximately 1% of global electricity and are responsible for approximately 2% of global greenhouse gas emissions, and this number is expected to increase as the sector continues to grow. 

According to BlackRock, 81% of global investors feel that companies that focus on ESG issues will be more robust in times of crisis. A higher level of resilience means being better equipped to deal with new challenges and opportunities, adapting faster to changing market conditions, and maintaining long-term growth more steadily. 

Earth Hour: From a moment to a movement

As we celebrate Earth Hour, let us remember that sustainable technology adoption goes beyond turning off lights for an hour. It involves making conscious, data-driven decisions that help businesses not only survive but thrive in an increasingly competitive and environmentally conscious world. 

'ESG is not only about improving your brand; rather, it is about ensuring your business continuity and existence.’, adds Bogdan Nedelcov

In the spirit of Earth Hour, it's time to embrace a future where sustainability and profitability go hand in hand. Embracing a data-driven approach to resource management means that companies can optimize their ESG efforts and create a lasting positive impact on the planet, all while ensuring their continued success in an ever-evolving landscape.  

Let's make every hour Earth Hour by adopting sustainable technology practices that support a greener, more prosperous future for all. Get in touch for more.